Nobody likes my BRILLIANT content!
1 Marketing Tip: Good capital G vs good
What’s up young and eager mind :)
So I wrote a post on Reddit that did well and got a few questions along the lines of:
“Nobody wants to consume my content but I know it’s good!”
The TLDR is that if no one likes it, it’s just not good, period.
If you’re already creating content with the goal of becoming an authority figure such that customers will hit YOU up and you can charge high prices, read this: Sharing my $201,221 roadmap
Let’s do a better job at clearing things up
Good capital G, means people like it.
A Reddit post is Good if it gets a lot of upvotes.
A YouTube video is Good if it gets high retention.
A tweet is Good if it leads to a lot of Twitter followers.
But good lowercase g is not Good uppercase G.
good lowercase g means YOU think it’s inherently valuable.
Who knows… maybe you’re right.
Vincent van Gogh made stuff that was good. He also lived in poverty and killed himself while his brother funded his lifestyle.
There’s a word for that… it’s called a hobby (or vocation if you will)... but not a business! Which is why you are here.
I respect and admire the dedication to the craft but that’s not a life you should aspire to.
If anything, focus on Good content so that *you* can fund good content.¹
The second you tell the universe you’re in the business of making money, you’re implying you’re in the service industry.
You are in the service, as am I, of delivering value to people.
This means that THEY get to decide whether or not you’ve succeeded. You don’t get to force people into buying something they don’t want. And when you’re asking people to consume your content, make no mistake, that’s a sale. Even though the price is $0.
This is, like most of my advice, extremely easy to read and incredibly hard to internalize.
But you really have to embrace a philosophy of: “If my content doesn’t do well, it sucks. It’s not Good.”
You don’t get to blame the market.
So out with the learned helplessness, external loci of control, and victimhood mentalities. And in with the Extreme Ownership & taking responsibility and accountability.
Back in the day, I’d write very academic essays with boring titles. Unsurprisingly, they either went nowhere or earned me street-cred with my peers in entrepreneurial science.
https://www.younglingresearch.com/essays/artofbusiness
https://www.younglingresearch.com/essays/antinetworkeffects
https://www.younglingresearch.com/essays/context
But props from peers don’t pay your bills.
Don’t impress your peers, impress the audience you seek to serve.
Are you comfortable with the money you’re making? Are you happy with how many people view you as an authority?
If the answer is no, this is for you:
I’m currently running a 55% off spring sale on my group coaching program YRC DEEP. If you’re ready to invest in yourself, this is a no-brainer. We just wrapped up today’s session 2 hours ago.
I’ll shut this down once a get a handful of new students, so if you’re considering this, act quickly so you don’t miss out.
More info here:
Notes
¹ Sometimes Good and good overlap. Those people end up giving lectures on how you should follow your passion. Dumb advice. Survivorship bias. The vast majority of people will be in situations where good and Good are discrete. In that situation, simply do something you don't absolutely hate, something you can tolerate, and then fund your good stuff later. But who knows, getting results in the form of money or followers is rewarding, so perhaps Good will grow on you! The most difficult thing will be to set your ego aside. It was for me. Took me a good 3-4 years. Hope this essay allows you to do it in a few weeks or months. Focus on your audience!
Lastly, one more RJY maxim: The people that pay get to decide. Are you buying your products/content? No? Then you don’t get a vote.