The only people who talk about "knowing your worth" are the ones who struggle to attract buyers.
It's a defense mechanism that allows one to pretend a shitty situation is only shitty by choice, not the courageous moral stance people think it is.
And because misery loves company, those losers want you to embrace their coping mechanism too.
But hereās the thingā¦
The only way to "know your worth" is to discover it in a back-and-forth with the market.
You don't just get to unilaterally decide this.
We should replace the "know your worth" mantra with "discover and then accept your worth"
If youāre reading this and entering the business of expertise for the first time, price low so you can attract customers, get testimonials & case studies, and iterate until you have a great product.
Use staircase pricing such as:
10 spots at $70
The cool thing about being willing to leave money on the table is that you can use that to genuinely manufacture scarcity :)
You can talk about how itās selling out and you can increase the price after that for the next step of the staircase.
Donāt āknow your worth,ā discover your worth!
P.S.
Iāve got 2 spots open in February for consulting.
So if you want to work with me, personally, to turn your expertise into digital products and services you can sell, reply āconsultingā and Iāll fill you in on the details.