Here's how to write a sales letter that actually SELLS – Part V
Marketing Breakdown
Here’s the rest of the sales letter series.
What’s gucci young and eager mind?
Had a photoshoot of my babygirl Aliya-Mae this morning.
So sweet she gives you cavities, no?
My day started with spending quality time with my fam, grabbing a bite to eat, and in between, I did some work. Answering questions from students in the Solopreneur Gym.
What if I don’t have any testimonials for my sales letter?
I like to make vid replies cuz it’s easier to give my students a more in-depth answer.
My question to you is, why can’t this be your lifestyle too?
Am I smarter, more handsome, more muscular, or better than you?
The answer, which of course is obvious, is yes, yes, most likely, and that goes without saying.
In all seriousness, I’m not special. I just took a problem that I was incredibly passionate about and kept focussing on it until I’d helped so many people and developed so much expertise that it started setting me apart.
But you’ve already spent YEARS on things.
There’s something that you’ve got so much expertise on that other people could benefit from and pay you for.
Even if nothing comes to mind and you’re a stay-at-home parent. THAT in and of itself is valuable. There are so many who’ve got a massive audience.
The expert’s curse is a phenomenon that causes us to become blind to our own expertise because well, to us it’s just normal.
If you’d love a lifestyle like this and you’d like me to help you achieve that personally, then join the SG waitlist.
You’ll be notified when new spots open up next week.
Today, I wanna start re-writing the Solopreneur Gym sales page.
I shared how I wrote the current version below. It’s a White Belt technique to do a decent job quickly. And so far, it’s already made me over €20,000.
Keep in mind that I’m doing this live, with you. So expect it to be messy.
To see how the sausage is made… keep reading :)
Here’s the current version using the White Belt Framework.
What’s the Job I’m hiring this sales page for?
A:
Professionals who hate their 9-5 or have a deep desire to share their expertise.
Current solopreneurs who’re making good money but are trading their time for money.
People that are looking for evidence-based education and are tired of the mouthbreathers who share their pet theory of the week.
People who’re stuck in education hell, have been studying for years, spent thousands of dollars on courses, and have gotten 0 results.
B:
Being able to quit the 9-5 and have the systems in place to be able to make money when they’re not working.
Have an audience that trusts them and is eager to buy from them.
Outsource the research and being able to turn their brain off. Just being able to listen to what their coach says and execute it. Just like an MMA coach.
Having someone that’ll hold them by the hand and guide them every step of the way so they’ll finally implement what they learn and actually get results: Having products to sell, making sales, creating content consistently, and seeing their audience grow.
∃!:
Evidence-based curriculum
Lots of 1-1 attention
In addition to self-study material, there are in-person courses
No huge knowledge dump but an ‘eat the elephant one bite at a time’ approach
Community of peers to create positive social pressure and avoid inconsistency/giving up.
What’s the Job I’m hiring this sales page for?
To convince the reader that fixing [pain] is the solution to [dream] and they can only achieve that through [unique way to close AB gap].
To convince the reader that if they can stop struggling as a solopreneur, they can live life entirely on their own terms and that’s only achievable by enrolling in the Solopreneur Gym.
Alright, Substack is letting me know that I’m running up against the email limit so this is probably a good place to wrap it up.
With the first draft of the Job section done, I can move on to answering the sales letter questions.
That’ll give me a skeleton version of the sales page and then all that’s left is polishing it up, throwing it out into the wild, and iterating based on real-world feedback.
Talk tomorrow.
Wood. Water.
RJY