Here’s how to build “an Audience of Buyers” as a solopreneur:

1 Marketing Breakdown

What’s good young and eager mind?

How was your weekend?

My Vietnamese mother-in-law and I were selling eggrolls.

Gotta tell ya, I always love how well “real” entrepreneurs understand marketing.

E.g. She knows exactly how much of each product she needs to bring cuz she’s got a good intuition about all kinds of factors (like the weather) that impact demand. She knows the people in the place where she sells them prefer chicken over shrimp. She knows which products have the best margis while requiring the least work. Which prices to set to optimize profit, and so on.

I see it so often. People being overeducated to the point where they’re 10x less effective than actual doers.

You see, once you’ve spent $100K learning fancy machinery, you’re gonna look for excuses to use it and overcomplicate everything as a result.

Something me and my good friend, Sr. Marketing Lecturer Alan Charlesworth talked about.

Anywho, let’s get to it Chief.

Last Friday, I gave you a step-by-step guide to help you find the people who’re already looking for you.

The obvious next question is: “Okay, I know who I wanna serve and I’ve found out where they hang out. Now what the fuck do I do?!”

When has RJY ever not had ya back huh?

Let me break down exactly what you need to do next so you can start building an audience of buyers and making some money.

1/ Study your clubhouse

I want you to read all the headlines of the posts and start SEARCHING for patterns!

Open your notes app and tally how often you see people complaining about certain things.

What are the patterns you’re noticing?

2/ Look at the language they use

Most people’s copy sucks because they don’t study the audience they seek to serve.

If I wanna serve teenage girls, I better study them.

Right now, I’ve got exactly zero idea how they talk.

If I try and make it up, they’ll recognize I’m not “one of them” in 3.75 seconds.

Whenever you’re creating content, be it a newsletter, tweets, or a sales letter, your goal is to make the reader feel like you got their house bugged.

You want them to say: “That’s exactly it! That’s exactly how I feel!”

And a good way to fuck that up is to use the wrong vernacular.

Lawyers don’t say users, they say clients.

Doctors don’t say clients, they say patients.

Startups don’t say patients, they say users.

FMCG brands don’t say users, they say consumers.

And small brands don’t say consumers, they say customers.

You can nail everything from the problem to the solution but when you use the wrong lingo, you immediately lose some (most?) trust.

You can’t fake the funk.

So it’s not enough to have an evidence-based understanding of the problems because you did step 1., you need to phrase them EXACTLY the way they phrase them.

So once again, you’re gonna be copying that into your notes app.

3/ Look for Proof of Buying Behavior

If your audience isn’t spending money, immediately BOUNCE.

You are too dumb and too broke to educate this market.

If you ignore my advice here, tell me, what makes you think you can even reap the rewards of your strenuous labor?

How do you know you won’t spend all your resources educating the market while someone else swoops in taking advantage of your hard work?

Don’t think it won’t happen to you.

It will.

Remember RJY’s Maxim: Rig the game in your favor!

Do not insist on playing this game on hardcore difficulty. And if you do, don’t come crying to me when it blows up in your face.

Alright, moving on.

People who don’t spend money ain’t serious!

Money is a truth serum.

If the problem is truly that expensive and painful, they’re already spending money trying to fix it.

Dig deep and uncover the real why behind their spending.

Don’t accept a surface-level answer. Really try and uncover WHY they’re paying for a certain product/service.

Write down, you guessed it… in your notes, how much they’re spending on which competitors, and why.

4/ Build up an audience of buyers

Now, the time has finally come to start building your Tribe.

Don’t know what to write??

All of us are or have struggled with creating content and throwing it into the void of doom and despair.

Forget about original content.

You’re way too dumb to figure out what your audience wants from behind your desk.

Instead, SEARCH for cries for help and then simply help them!

This makes your live a million times easer!

If you want to get more readers, listeners, and viewers, who trust your expertise and will wanna pay you, do this:

“Demonstrate that you can help them BY ACTUALLY HELPING THEM.”

The people you seek to serve are out there and they have a gap.

They are at A (current situation) but really wanna be at B (desired outcome).

If you help close that gap, they’ll trust you and start to view you as an Authority.

5/ Then, all that’s left is to do this a ton and present them with an offer.

“I’ve helped you for free and you got some results. If you want even better/faster results, buy my X.”

The Fundamental Model I teach is a super basic model that describes your main jobs:

1. Get on people’s radar so they know you exist. (People can’t buy from you otherwise.)

2. Establish Authority (by demonstrating you can help them)

3. Present an offer so good they feel stupid saying no.

A good heuristic is this: Start treating social like MathOverflow.

Search for problems your audience has that you can solve.

Then pretend you’re getting paid to solve them.

Try to do a crazy good job.

Remember, your goal is to build an audience big enough to support your lifestyle.

Read this: https://www.younglingresearch.com/essays/720

Not just a “big” yet random audience.

Posting memes will make you grow fast but it’ll also make it harder to monetize cuz the quality of your audience is so low.

Notes

Also give this a read to learn more about this methodology: https://www.younglingresearch.com/essays/tribing

If you wanna learn more about copywriting, read my free 1-hour guide here: Turning words into money.

If you wanna learn more about writing a sales letter, read my 7 part series here: Here's how to write a sales letter that actually SELLS.